Video production can now solve an issue for product developers. New products come in the market almost on a daily basis, but most of them, no one ever hears about, since they aren't well marketed or they are not marketed at all. Marketing is a crucial tool in order to raise awareness regarding a specific type of product. If there is no campaign, small or big, then no one will even hear about the existence of said product, and the product will fail, turning the time spent manufacturing, developing and launching the product, into a complete loss. Of course, money is also lost during this process. This is where video production comes in. In order to avoid all of that, the product marketing can simply not fail.
Product launch videos are very common, some are good and some are bad, and there are a lot of techniques used in these types of videos. The most successful video will aim to be viral, this is often called "viral marketing." Viral marketing is so powerful that sometimes a company can make a name for itself with one simple, short video talking about their products, this due to the wide range of organic reach viral marketing can have.
Most of the time, viral marketing is acquired by spreading a message, beating a challenge, or having an incredibly new point of view regarding something. For example, rejecting dogma and following a new path can be a very bold move by a company, but if done the right way, and if they reach out to the community well enough, success is guaranteed.
Usually, product launch videos aim to show a common problem and have their product solve it, or beating a common challenge that people would normally be unable to beat without the product. This is usually the case with performance enhancing products. Building hype around the problems and challenges with videos usually has a very big effect on public opinion, leading to a successful product launch, which is exactly what any company wants.
Video production is a necesity for Internet Marketing, since Internet users are usually more straight forward and don't want to lose their time reading or skimming through information. Commercial videos tend to be less accepted, so documentary style videos that look they aim to inform rather than sell, are usually well accepted by the community. After all, the Internet is the number one source of information nowadays, and any entity that aims to take advantage of it, should keep this in mind.